DON L. WIGGINS

Don L. Wiggins

Don L. Wiggins | Sales Manager

SALES MANAGER

Miami, FL

Dynamic start­up and turnaround Media Sales Leader with a proven track record. Over 20 years of increasing revenues, meeting sales goals, and motivating a sales team in order to maximize profits through, on air, on line, and on location advisement with endorsements.

Influential Leadership Management • Multi­Million Dollar Budget Management • Revenue Growth Profitability & Market Share Growth • Market Penetration • Contract Negotiation
Team Development • Large Contracts Management • Quality Assurance • Talent Acquisition

CAREER ACHIEVEMENTS

– Career spanning more than 20 years including a successful three year stint at The Beat 103.5 FM, and Clear Channel’s six stations in South Florida

– Account Executive in Las Vegas, Nevada for KTRI FM selling a Country Western format

– Established Flint, Michigan’s first urban station on the air, Managing WDZZ FM, General Sales 
Manager of NBC and FOX TV affiliates, and Manager of Cumulus Broadcasting, all in Flint, 
Michigan

– Morning Show Announcer, Regional Sales Manager and Owner/Vice­President of WTLZ in Saginaw, Michigan and WMDH in Muncie, Indiana
 – Produced revenue increases of over 15 million dollars

PROFESSIONAL EXPERIENCE

General Sales Manager

Clear Channel Media + Entertainment Philadelphia
 – WDAS AM/FM Q102 MIX 106.1 Radio 104.5 POWER 99 Total Traffic Network

2013
Clear Channel Media + Entertainment Miami

– 103.5, Y­100, Mega 94.9 and MIA 93.9, WIOD, WINZ sports animal 2011

Cumulus Broadcasting (Flint, Mi.) – WDZZ WWCK WRSR

St Clair Broadcasting Fox Network (Flint, Mi.) – WSMH

– NBC25/WEYI­TV

Responsible for the total advertisement revenue and managing a staff of 40 comprising of Sales Managers, Account Executives, Sales Assistants, and Marketing Researchers.

– Managing a 50 million dollar budget

– Spearheaded the launch the app I­Heart

– Accurately forecasts annual, quarterly and monthly revenue streams

– Develops specific plans to ensure revenue growth in all company’s products

– Provides quarterly results assessments of sales staff’s productivity

– Coordinates proper company resources to ensure efficient and stable sales results

– Formulates all sales policies, practices and procedures

– Interprets short­ and long­term effects on sales strategies in operating profit

– Educates sales team by establishing programs/seminars in the areas of new account sales and 
growth, sales of emerging products and multi­product sales, profitability, improved presentation strategies, competitive strategies, proper use and level of sales support, management of expenses and business/financial issues on contracts 
PROFESSIONAL AND COMMUNITY MEMBERSHIPS

– National Urban League

– Vice President of Memberships Chamber of Commerce Flint MI 
AWARDS AND RECONGNITIONS

– Key to the City Flint, MI

EDUCATION

Associates in Broadcasting Delta College, Saginaw, MI

Contact: don.wiggins@caribbeandigitalnetwork.com


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